Las Vegas is globally recognized as the entertainment capital of the world, hosting thousands of high-impact events each year—from international trade shows to immersive brand activations. The energy, innovation, and excitement are unmatched. But so is the environmental impact.
At DBD, we believe it’s time for the Las Vegas events industry to evolve—not just creatively, but consciously. As experts in brand activations and experiential marketing, we are committed to pushing boundaries while minimizing our footprint.
🌍 The Environmental Impact of Las Vegas Events
Each year, Las Vegas welcomes millions of attendees to conventions, festivals, expos, and branded experiences. With these large-scale gatherings come significant levels of waste and emissions:
Key Stats:
A 3-day event for 5,000 attendees can produce:
Over 12 tons of solid waste
Up to 530 metric tons of CO₂ emissions
Las Vegas generates an estimated 45,000 tons of event-related waste annually
Major events like CES contribute more than 117,000 metric tons of CO₂ from air travel alone
The primary contributors to this waste include:
Single-use plastics: water bottles, utensils, wristbands, and promo materials
Foam core signage, vinyl banners, temporary backdrops and installations
Unused swag and giveaway items
Food waste from vendors and catering services
Freight and logistics emissions tied to transportation and staging
While Las Vegas venues like Mandalay Bay Convention Center have begun implementing solar energy and recycling programs, there’s still significant work to be done industry-wide.
✅ DBD’s Approach to Sustainable Brand Activations
As a creative agency focused on experiential marketing in Las Vegas, DBD recognizes the urgent need to build smarter, greener events. Here’s how we’re leading the shift:
Digital-First Branding
We’re reducing the use of print materials by investing in digital signage, interactive screens, and projection mapping. This not only reduces waste but enhances the attendee experience.
Modular & Reusable Builds
Our custom displays and booths are designed with reusability in mind. From lightweight framing systems to interchangeable panels, we’re building with the future in mind—not the landfill.
No Single-Use Plastics
Whenever possible, we eliminate single-use plastic products at in-office and
10our events and recommend sustainable swag like reusable water bottles, bamboo utensils, or QR-code based content.
Local Vendor Partnerships
By working with local suppliers, composters, and logistics providers, we reduce transportation emissions while supporting the Las Vegas economy.
Event Waste Diversion
We work with clients to repurpose or donate leftover materials—from signage to merchandise—to local nonprofits and schools.
Post-Event Sustainability Reporting
We offer sustainability insights and recommendations following each activation, helping brands understand their event’s impact and areas for improvement.
